BRANDLANE ●

ABOUT BRANDLANE

Connection is
our starting point.

We connect brands and creators worldwide, across industries, to shape stories people want to watch, share and remember.

Our approach to influencer marketing brings a brand’s goals together with a creator’s voice. From finding the right fit to coordinating content and reviewing performance, we focus on clear direction, thoughtful collaboration and a campaign that makes sense for its audience.

FREQUENTLY ASKED QUESTIONS

Good questions.
Clear answers.

A little clarity before your next creative connection.

Creator demonstrating a tablet while recording with a smartphone and ring light.
What does Brandlane do?

We connect brands with creators and help shape influencer campaigns, from campaign strategy and creator selection to creative briefs, content coordination and reviewing available results.

Which industries do you work with?

We work across industries, including beauty, wellness, technology, fashion, food, travel, hospitality, gaming and beyond. The starting point is your audience and the story you want to tell—not a single niche.

How do you choose the right creators?

We look at the campaign goals, audience relevance, content style and overall brand fit. The aim is a natural match between your brand, the creator’s voice and the people you want to reach.

What does the campaign process look like?

We start with your goals and audience, shape a brief, identify suitable creators and agree the scope and timing. From there, we coordinate content reviews and launch, then review the available reporting against the agreed goals.

How are campaigns priced?

Each campaign needs a scoped quote based on its deliverables, creators, timing and content requirements. Creator fees and campaign-management work are separate cost considerations, and the proposal should make clear what is included before work begins.

What is the difference between UGC and creator posting?

UGC is creator-made content intended for a brand’s own channels or other agreed uses. Creator posting means the creator publishes content to their own audience. A campaign may involve either or both, with deliverables and usage agreed in advance.

Can we reuse creator content in ads or on our channels?

Content usage is not automatically unlimited. Channels, duration, paid advertising, edits and any exclusivity need to be agreed with the creator as part of the campaign scope. Any additional permissions or fees should be clarified before reuse.

How do we get started?

Start by outlining your goals, target audience, preferred platforms, timing and budget range. Our contact page has the latest contact information; direct enquiries through the site are not available yet.

ACROSS INDUSTRIES. AROUND THE WORLD.

Your brand.
The right voices.

Beauty, technology, fashion, food, travel, gaming and beyond. Every partnership starts with the people you want to reach.

Explore the possibilities ↗